Title: “Jab, Jab, Jab, Right Hook: How To Tell Your Story In A Noisy Social World
Author: Gary Vaynerchuk
Started: January 23, 2014 Finished: January 25, 2014
Total # of Pages: 229 Total for 2014: 2,022
What It’s About: Early in the book, Vaynerchuk states, “The social media revolution wrenched the keys to the cultural kingdom away from pundits and gatekeepers, giving ordinary people a voice. But the sound of so many people talking at the same time…is overwhelming.” Vaynerchuk reviews the several social media platforms, including Facebook, Twitter, Pinterest, Instagram, and Tumblr (and touches briefly on a few others). He reviews what native content in each platform might include, instructions to creating good posts for each particular platform and then gives many examples of the good, bad and ugly of social media advertising. This book is very useful if you own a company of any sort, but it’s also rather enlightening for people who want to stand out in their online posting or who just want to better understand the various platforms.
Why I read it: I saw it at the library when I was there last week and remembered people talking about it. I was mildly interested in the topic as a social media user, but especially as the main “information sharer” of Presbyterian Church and Durham Window Cleaning Service. I’d like to do better at the former and step it up for the latter.
This is an easy book to read. If you have anything to do with social media for any business, non-profit, company or organization, it’s a good, fast, interesting read.